The beauty industry is among the top sectors of the world. As countries across the world start to ease their restrictions on covid-19 increasing numbers of people are looking to visit their preferred salons for much-needed self-care.
A salon can be an excellent investment for entrepreneurs who want to invest wisely. But opening a salon takes more than just renting the perfect space and opening doors for customers. If you’re thinking of opening your own salon, these 10 tips can help you set yourself for success.
1. Make a salon business plan
The creation of a business plan must be the first step in beginning any business. It offers you an unambiguous goal, describes the way you can be able to achieve it and gives you an understanding of what you’ll need to accomplish to succeed “A business plan is key to starting a salon,” said Ali Ryan, owner of The Dry House. “The plan provides a road map for salon owners to follow and can help entrepreneurs think about all aspects of business. A business plan helps ensure that you set up a metric to measure success and take into account the financials prior to investing huge amounts of time and money in a new salon.”
You should be familiar with the current salon market in your region as well as how big it is, whether it is expanding and what are the current trends. This will allow you to decide exactly how you’ll stand out from other salons.
It is also important to have a clear idea of your audience explained Michelle Lee, co-owner and master designer at Salon Eva Michelle. “Think about what kind of salon you want to open [and] what culture you want.”
2. Be aware of local laws and regulations
Depending upon the kind of salon you’re opening and the location of your salon as well as the federal and local regulations and laws will differ. For instance, a hair salon that solely offers hair services will need different licenses than one that offers manicures and pedicures.
Depending on where you’re situated, you might require common licenses and permits in order to run your salon. This includes:
- Salon license
- Building permit
- Cosmetology license
- Health Authority requirements
3. Set start-up cost of your salon
Before you open your salon, it is important to determine how much money you’ll require to start and manage your business. Apart from purchasing or renting the space you will use to operate the business, you’ll have to take into consideration the following aspects as well:
- Decor and furniture
- Equipment (i.e. beauty supplies, sinks, hair dryers, chairs, etc.)
- Utilities (i.e. electric, water, gas, etc.)
- Licences and permits
- And more
4. Choose the right location to open your salon
If you decide to purchase a building or rent a space.your location is one of the biggest expenses of opening a salon, and numerous aspects should be taken into consideration while making this decision. It must be located in an area that is well-populated and easily accessible via transport, either by car or via public transport. Be sure to be at a distance from competitors which offer the same service that you do.
“Secure a solid location with plenty of parking,” said Jim Salmon, vice president of business services at Navy Federal Credit Union. “If you make it convenient for clients to visit your salon, you’ll have more customers, which in turn means more revenue to pay off your initial loan and to put toward growth expenses.”
5. Purchase the necessary equipment, furniture, and products
There are many options to choose from such as buying the latest furniture or equipment search for second-hand items or rent. Professional equipment is expensive and significantly can increase the cost of opening the salon. For instance the new equipment needed for a complete hair salon can cost much. It’s also crucial to save money wherever it is possible, however keep in mind that all equipment is subject to an expiration date. Anything that breaks down in the future could cost you more than a new model. Here’s a brief list of the things you’ll must have:
- Equipment: hair and nail tools, such as dries or curlers, nail drills. Also, you should rent a coffee maker and purchase an electric kettle so that your clients and staff can enjoy a hot drink.
- Furniture: furniture such as chairs, a couch for waiting area, reception desk, nail and hair workstations, massage tables.
- Products for the Backbar: anything that your professional might require depends on the services that your salon offers. It’s important to choose reliable suppliers that can deliver their products on time;
- Other items: don’t forget to buy coffee, tea and water so that you can give your clients as well as employees, something to drink. Also, you need cleaning supplies, to keep your salon space tidy.
6. Think about your clients
“Create a vision for how you want clients to feel, what you want them to experience and what adjectives clients will use when describing their experience,” said Samira Far, founder of Bellacures. “This will help in developing a look, feel and atmosphere.”
When you first start to take feedback from your customers on what they appreciate and dislike regarding your business. Include in your business plan how you will fulfill the needs of your customers and desires as far as possible . Also, show your clients that you appreciate and take into consideration their feedback.
7. STAY CONNECTED WITH YOUR STAFF EVERY STEP OF THE WAY
If you’re going to have staff working at your salon, it’s vital that you keep an open communication line with everyone on your team, from your stylists, to the front desk, your maintenance specialists and everyone else in between.
Not know the best way to maintain open communication? Here are some excellent tips to remember:
- Be clear on expectations and communicating the priorities to ensure that everyone understands what to expect.
- Always remain positive when speaking about your business your employees, your customers
- Alway be one hundred percent truthful while hiring the employees.
- Being approachable and reliable at all moments
- Be a leader for your team whenever it is necessary
8. THINK HARD ABOUT YOUR RETAIL STRATEGY.
The typical profit margin for products sold at salons is astounding fifty percent, making it one of the most profitable aspects of managing the salon. If you manage retail strategy correctly it can be a significant source of income for your salon.
However, managing your salon’s retail strategy is more than just pushing products to your customers. A successful retail strategy implies that you’ve chosen every item with care to ensure it is in line with the salon’s style and the cost of your clients. It also means you are using these products in your business, and instructing your clients on how they can achieve the best results of them.
9. Consider using the salon management Softwares
After you’ve worked out how to set up your salon, it’s time to establish an administration system for your salon. with a simple application that comes with an array of tools to help simplify salon operations and boost the efficiency of your salon. Running your own salon can take up a lot of your time. That’s why you should consider using a software that allows you to carry out the following tasks:
- A database to facilitate better management of your clients Record details about your clients, which will later assist you in improving marketing and segmentation of clients;
- Staff management functions can help you establish the work environment and monitor employee performance.
- Reminders and appointment Book visits with just a few clicks, and schedule appointments to decrease the number of appointments that are not made;
- More than 150 reports These reports provide information on every aspect of your company so you can pinpoint areas where you’re excelling and those where you can make improvements.
It’s great to start making use of such applications when you’re starting the salon, because you can test the advantages right from the beginning. It’s also simple to install such type of software.
10. DON’T OVERLOOK THE IMPORTANCE OF SOCIAL MEDIA.
The use of social media platforms has made a huge positive effect on stylists as well as salon owners, making marketing more efficient (and usually less expensive) than it has ever been. While it may be tempting to purchase an entire set of Facebook or Instagram Ads but the reality is that you have to be knowledgeable about your salon’s media strategy.
If you start thinking about your social media marketing strategy, you must ensure that your message is targeted towards your ideal customers. The photos, hashtags, words, etc. that you post should be a reflection of the way they use in their daily life. In addition the content you post must be in line with the salon’s culture and personal style.
After you’ve perfected your social media strategy, you’ll be able to make use of your social profiles and channels to draw new leads, and then nurture these leads into paying salon customers — and who wouldn’t like to do that?